World Rugby has signed a 10-year deal with Alibaba Group Holding to raise playing numbers and bring major events to the world's most populous country.
The deal between the world governing body and Alisports will see Alibaba's new sports division broadcast exclusive rugby content Jonathan Schoop Jersey , create online rugby stores and invest in World Rugby's grassroots program.
No financial terms were revealed for the deal unveiled on Sunday at the Hong Kong Rugby Sevens tournament. However, it was seen as a further sign of the increased interest in the sport ahead of its return to the Olympics later this year in Rio de Janeiro, Brazil.
"With global participation having doubled to 7.7 million since rugby was re-admitted into the Olympic Games program in 2009, this deal will ensure an unprecedented platform for rugby to reach, engage and inspire new participants across China," World Rugby Chairman Bernard Lapasset said in a statement.
World Rugby Joey Rickard Jersey , which called the deal "groundbreaking", said it will work with Alisports to bring "major rugby events" to China within the next 10 years.
It marks a first rugby deal for Alisports, which was established in 2015 and has already signed deals with European soccer giants Bayern Munich and Real Madrid, NBA basketball talisman Kobe Bryant and the US football body, the NFL.
"We encourage young people to join rugby to cultivate the spirit of being strong-willed, aggressive Jim Palmer Jersey , acquisitive and unified," Alisports CEO Zhang Dazhong said.
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