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Being a master of your craft Cheap College Hats From China , skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, you're quickly out of business. Yes, it's important that you deliver a quality service. But it's even more important that you consistently and appropriately promote your business.

For many independent professionals Cheap College Shirts From China , operating in this framework requires a massive mental shift. This is especially true for those who have recently moved from being someone else's employee to running their own business. One of the most important criteria used by corporate managers to assess your performance as an employee was mastery of your job requirements. As an employee, therefore, your pay raises, status, and job responsibilities were tied to your level of mastery. If you wanted to "move up the corporate ladder Cheap College Hoodies From China ," you worked hard to increase your mastery of the tasks and knowledge appropriate for your job. And your self-esteem and self-respect increased with each new level of expertise you attained. Expertise is, as an employee, very much a key to success and self-worth.

But now you're running your own business. However, you can't be successful at running your business by continuing to think and operate like an employee. You must shift fully and immediately into the business framework that "Marketing is More Important than Expertise."

Of course, your professional skills are still important to the success of your business. In fact Cheap College Jerseys From China , they are foundational. But they are no longer the most important aspect of your success. Now, as an independent, you must come from the perspective that promoting your business is more important. That means taking this framework into your business strategies and tactics on a daily basis. You can never let up on implementing this framework in your business.
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