Bounce Rate: Its Impact in Search Engine Optimization Posted On : Dec-05-2011 | seen (146) times | Article Word Count : 445 |
Bounce rate is an Internet marketing term used technically by Search Engine Optimisation Experts in web traffic analysis to measure visit quality. Technically Jason Kipnis Youth Jersey , it is defined, according to Google, as the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. In today鈥檚 world of highly competitive internet marketing where website owners and their search engine optimization company handling them are in competition for high targeted traffic as well as a high conversion rate, a website鈥檚 high bounce rate could entail a lot of problems for a website as well as a challenge to its owner or the search engine optimization services provider handling them for bounce rate can impact your SEO Hanley Ramirez Youth Jersey , traffic conversion, and bottom line.
What is Bounce Rate?
When a visitor visits a website, viewed only a single page on a website, and left without visiting any other pages before a specified session-timeout occurs Edwin Encarnacion Youth Jersey , it creates a bounce. There is no specified standard minimum or maximum time by which a visitor must leave in order for a bounce to occur but rather the session timeout is determined by analytics tracking software.
In order to determine the percentage of visitors who entered a site and "bounce", leave the site rather than continue viewing other pages within the same site, the term bounce rate was coined.
Bounce rate is an Internet marketing term used technically by Search Engine Optimisation Experts in web traffic analysis to measure visit quality.
Technically, it is defined Joe Carter Youth Jersey , according to Google, as the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
So, essentially, it keeps track or measures the number of visitors who visited your site but never clicked over to a different page within your site. It measures the quality of traffic that your website gets.
Its Impact in your Site and SEO
A high bounce rate generally would indicate that visitors are not really finding your site鈥檚 entrance (landing) page relevant or compelling while a low one would indicate that your site鈥檚 visitors found what they wanted and decided to stay to get even more information.
So the more your site鈥檚 visitor found your landing pages more compelling Ricky Vaughn Womens Jersey , the more visitors will stay on your site and will ultimately convert which is your site鈥檚 ultimate SEO goal.
Though, it is not definite that Google uses bounce rate as one of its ranking factor; however, as Google has the ability via the Google toolbar and Google Analytics to collect it as well as measure the time between visits to their search engine by the same user and use the Google Chrome browser to measure the complete surfing behavior of their users, a site鈥檚 bounce rate could still have an effect on the rankings though it alone might not be used but combined with other factors Satchel Paige Womens Jersey , it might be. There are many different traffic analysis tools, ranging from simple counters to complete traffic analyzers. Although there are some free ones, most of them come with a price tag. Why not do it yourself? With PHP, you can easily create a log file within minutes. In this article I will show you how!
Getting the information
The most important part is getting the information from your visitor. Thankfully Jim Thome Womens Jersey , this is extremely easy to do in PHP (or any other scripting language for that matter). PHP has a special global variable called $_SERVER which contains several environment variables, including information about your visitor. To get all the information you want, simply use the following code:
$page .= iif(!empty($_SERVER['QUERY_STRING']), "?{$_SERVER['QUERY_STRING']}" Manny Ramirez Womens Jersey , "");
$referrer = $_SERVER['HTTP_REFERER'];
$datetime = mktime();
$useragent = $_SERVER['HTTP_USER_AGENT'];
$remotehost = @getHostByAddr($ipaddress);
As you can see the majority of information comes from the $_SERVER variable. The mktime() ( ) and getHostByAddr() ( ) functions are used to get additional information about the visitor.
Note: I used a function in the above example called iif(). You can get this function at > Logging the information
Now that you have all the information you need, it must be written to a log file so you can later look at it, and create useful graphs and charts. To do this you need a few simple PHP function, like fopen ( ) and fwrite ( ).
BWM 4 You
Thema drucken
21.01.2020 08:38
Antworten
